Housing market to get multi-million pound advertising boost

Housing market to get multi-million pound advertising boost

Blocks PLJ 18th December 2023

The internet "portals" such as Rightmove, Zoopla and OnTheMarket are all heavily promoting their brands in 2024 in order to increase or retain their market share.

Along with the relaunch of Purplebricks, this should inject millions into property advertising, which may lead to a boost in housing market activity early in the new year.

ZOOPLA - new marketing campaign with TV advertising starts on Christmas Day

PURPLEBRICKS - "relaunch" with muliti-million advertising campaign starts on Boxing Day. Purchased by STRIKE for £1.00. STRIKE brand to be "retired"

RIGHTMOVE - this market leading portal will spend around £15m on advertising itself in 2024

OnTheMarket - purchased by American property giant CoStar for £99m and will be investing £43.5m on advertising in 2024

Here at Philip Laney & Jolly we will be promoting your properties on Rightmove, the current market leader, Zoopla, our own website www.plandj.co.uk, and on Social Media such as Facebook and Instagram.

If you would like to chat about a free, no obligation, valuation of your property, please call Amanda or Sam on 01684 575100 or Mel or James on 01905 26664